If you’ve ever thought about planning a brand session for your brand or business but weren’t sure where to even start when it came to planning one that will actually *work* for you, this episode is for you.
Today, Adison is walking you through her top 6 things you need to establish when planning an *effective* brand session that can *guarantee* your ROI (ahem, your return on investment). Plus, stick around until the end for a helpful “checklist” to help you keep you on track while planning your next session.
So, is your pen and paper ready to go? It’s time to dive in. Click play down below or keep reading.
First we need to establish the importance of investing in a branding session for your business. Did you know having high quality photos of yourself and your product makes your brand more relatable, more human, more high-end, less scrappy, 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media?
Here’s 6 things you have to know when it comes to planning an effective brand session that will guarantee ROI for your brand:
Point 1: You need to deep dive into why you’re making this investment right now.
Point 2: List your upcoming launches and forecasting in your business plan. Think about the internal and external places the photo and video content from your shoot will be used. Your session’s vibe will ultimately be based off of your end result/goal.
Point 3: What are the end goals you want to achieve? Make a list of every piece of content each launch needs in order to succeed and execute your vision.
Point 4: Making a mindful apparel plan. Start by pinning and saving outfits and inspiration to a Pinterest board/mood board. Only saving the things that feel truly aligned. Once you’re ready, you go back to take note of the recurring ideas/themes/pieces/accessories. From these themes, come up with 3-4 outfits (better to over-plan when it comes to your outfits for the day of) all the way down to jewelry, accessories, small details each outfit will need.
Bonus points if you can mix and match the pieces from each outfit. Think about clothing pieces that will photograph well and make you feel amazing.
Point 5: Set reminders and secure your appointments way ahead of time. Whether it’s nails, hair, spray tans, hair & make-up trial runs, or even reminders to purchase your props or clothing pieces that you don’t already own.
Point 6: Curate a shared vendor “shot list”. Refer back to Pinterest board and create a list of the reason each image inspired you. Curate a “shot list” off of these themes: think about specific posing goals, venue/location goals, prop goals, detail shots/angles you want to get. Share this list with your vendors to help get them on board with your vision!
Lastly, here’s a short little checklist that you can use & add on to to help you keep track of your session-planning progress:
☐ Make a list of all Upcoming Launches
☐ Book shoot venue
☐ Book Vendors
☐ Apparel plan & purchase
☐ Secure all appointments
☐ Make a shot list for your vendors
– Pose goals
– Location Goals
– BTS Goals
☐ Purchase any props
☐ Make day-of lunch / dinner plans
☐ Try on all of your outfits before hand to make sure you have all of the accessories & undergarments you’ll need
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Referenced Links: Riley Morgan Photography
Link Arms Videography
Blanc Studio West Rental Space